Long-form investigative sports documentaries — the deaths, downfalls and scandals the highlight reels leave out. A three-channel network built on the stories behind the game, across YouTube and Facebook.
Sports & Scars produces cinematic, long-form documentary storytelling about the darker side of hockey, baseball and football — the careers that ended too soon, the scandals that got buried, the human cost behind the box score. Two platforms, one voice: YouTube carries the long-form documentaries and the living-room audience; Facebook drives huge Reels reach and a fast-growing following.
To tell the human stories behind the game — the careers cut short, the downfalls, the scandals that got buried — with the depth, rigor and care they deserve. We go past the box score to the person inside it.
To become the definitive home for investigative sports storytelling — the place fans go when they want the whole story, not just the score, across every sport that leaves a mark.
The same stories run in two formats. YouTube is where the full documentaries live — long watch times, connected-TV viewing, a loyal subscriber base. Facebook is the discovery engine — short Reels that reach millions and convert into a fast-growing following.
YouTube figures below are weighted by views across all three channels over the trailing 90 days. Facebook’s audience skews the same way — older-leaning, and concentrated in the US and Canada.
of all watch time is on a television. This is not a thumb-scrolling, sound-off feed audience. People choose these documentaries on the largest screen in the house and give them their full attention — the closest thing on YouTube to broadcast viewing.
Integrations are woven into the story, not bolted on. We keep sponsors to a small number of category-exclusive partners so your message lands with weight rather than getting lost in an ad break.
All performance figures are drawn from YouTube and Facebook analytics for the trailing 90-day period. YouTube subscriber figures represent net new subscribers gained in that window; Facebook follower counts are current totals. Network audience percentages are weighted by each channel’s share of views. Facebook views and watch time are reported as the platform measures them and include Reels.