We operate one of the fastest-growing hockey-focused media platforms online, delivering highly engaged North American sports fans directly to brands looking to reach a premium audience.
Our content reaches hundreds of thousands of passionate hockey viewers every month, with strong engagement, long watch times, and a demographic that is extremely valuable to advertisers.
Audience Reach
In the past 90 days our content has generated:
600,000+ Views
8.0 Million Impressions
(100% Growth From Previous Month)
70,000 Watch Hours
(Past Month)
Our audience is highly engaged, with an average viewer watching over 5 minutes per video, creating meaningful brand exposure for sponsors.
Premium Audience Demographic
Our audience is exactly the type of demographic brands want to reach.
Average viewer age: 44.4 years
92.4% of our audience is over 25
Age breakdown highlights:
- 35–44 years: 19%
- 25–34 years: 18.5%
This places our audience in the highest purchasing power demographic on YouTube.
Geographic Audience
Our audience is overwhelmingly located in North America.
44.9%
43.9%
That means 88.8% of viewers come from Canada and the United States, two of the most valuable advertising markets in the world.
Male Dominant Sports Audience
Our content attracts a highly targeted male sports audience.
96% Male Viewers
This makes the channel an excellent platform for brands looking to reach sports fans and male consumers.
Hockey Superfan Community
Our content focuses heavily on hockey and attracts a dedicated fanbase.
According to Google’s audience classification tools, our viewers are considered “Hockey Superfans” — meaning they consume more hockey-related content than the average sports viewer.
Evergreen Content
Unlike many social platforms, our content continues generating views long after it is published.
This means your sponsorship continues receiving exposure even after the initial campaign ends, delivering long-term brand value.
Perfect Fit For Sponsorships
Our audience aligns extremely well with brands targeting sports fans.
Ideal sponsorship partners include:
- Sports betting companies
- Apparel brands
- Hockey equipment brands
- Men’s grooming products
- Beer & beverage companies
- Sports travel companies
Smart Sponsorship Integrations
We work with sponsors to create content that naturally integrates their brand into the story.
For example, a sportsbook sponsor might collaborate on a video such as:
“If you had bet $1 on this NHL player to score in 5 straight games, you would have won $100,000.”
Content like this delivers high engagement and warm leads for brands looking to convert sports fans into customers.
Multi-Platform Reach
In addition to YouTube, we also reach our audience through:
This allows sponsors to extend campaigns across multiple platforms.
Viewing Behaviour
An impressive 42% of our viewers watch on television devices, which creates a powerful opportunity for QR codes, promotions, and brand visibility on large screens.
Future Expansion
We are currently expanding our sports coverage to include:
This will further grow the platform and expand sponsorship opportunities.
Let’s Work Together
We offer flexible sponsorship opportunities including:
- Video sponsorship placements
- Integrated brand content
- Long-term brand partnerships
- Multi-platform promotions
If you are interested in partnering with us, we would love to discuss how we can help your brand reach a highly engaged sports audience.
Based on our current growth trajectory and audience engagement, sponsors can expect 500,000+ monthly views across our content ecosystem.
Our content generates consistent engagement and benefits from evergreen discoverability, meaning videos continue attracting viewers long after publication. This allows sponsor integrations to accumulate exposure over time rather than disappearing after a single campaign.
In addition to video views, our content produces millions of monthly impressions, providing strong brand visibility across our audience of highly engaged hockey fans.
Sponsorship placements therefore receive continuous exposure to a North American sports audience, delivering long-term value beyond the initial campaign window.
Please contact us at hello@sportsandscars.com to discuss sponsorship opportunities.
